Direct Response Marketing
Direct marketing messages emphasize a focus on the customer, data, and accountability.
We design landing pages, write sales copy, scripted messaging, & full direct mail packages.
What Makes Direct Response More Effective?
It's... Timeless. Effective. Targeted. Increase.
Our direct response marketing consultation works on increasing high business performance, efficiency and profitability for high-ticket B2B companies. We work closely with businesses to develop innovative solutions designed to solve painful problems effectively while remaining easy and enjoyable to use.
We also offer direct response marketing services to select companies. Many businesses spend thousands of dollars on advertising but throw most of the money away because of their website. We create solutions based on proven strategies and tactics that help B2B companies generate more leads and sales from advertising you currently have in place.
With a strong background in direct response marketing and an ability to build creative solutions to problems, we aim to eliminate barriers that hold business back. We believe listening to the customer and having the ability to clearly identify where they encounter problems are the keys to building amazing products.
Our experience includes helping companies restructure technology needs and leading deployment of upgrades, as well as creating fresh and effective solutions for marketing software problems and improvements to existing technology.
A database of names (prospects, customers, businesses, etc.), often with certain other relevant information.
Marketing messages are addressed directly to this list of customers and/or prospects.
The Target Market
Direct marketing relies on being able to address the members of a target market.
The Call To Action
Direct marketing seeks to drive a specific “call to action.”
Direct marketing emphasizes trackable, measurable responses, results, and costs from prospects and/or customers—regardless of medium.
Television, Radio, & Digital Social Media
Direct marketing via television (commonly referred to as DRTV) has two basic forms: long form (usually half-hour or hour-long segments that explain a product in detail and are commonly referred to as infomercials) and short form, which refers to typical 30-second or 60-second commercials that ask viewers for an immediate response (typically to call a phone number on screen or go to a website).
Direct response radio – In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a “call now” prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.
TV-response marketing—i.e. informercials—can be considered a form of direct marketing, since responses are in the form of calls to telephone numbers given on-air. This allows marketers to reasonably conclude that the calls are due to a particular campaign, and enables them to obtain customers’ phone numbers as targets for telemarketing. One of the most famous DRTV commercials was for Ginsu Knives of RI. Several aspects of ad, such as its use of adding items to the offer and the guarantee of satisfaction were much copied, and came to be considered part of the formula for success with short-form direct-response TV ads (DRTV).
Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria.
Display Ads: are interactive ads that appear on the Web next to content on Web pages or Web services. PPC & Search.
Social Media Sites: Youtube, Facebook Ads, Instagram, Pinterest, and Twitter
Mobile, Email, & TeleMarketing
Mobile marketing: marketers engage with prospective customers and donors in an interactive manner through a mobile device or network, such as a cellphone, smartphone, or tablet.
Email Marketing: Sending marketing messages through email is one of the most widely used direct-marketing methods.
Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push notifications are direct messages sent to a user either automatically or as part of a campaign.
Broadcast faxing Broadcast faxing, in which faxes are sent to multiple recipients, is now less common than in the past.
Telemarketing: Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base.
Voicemail marketing emerged from the market prevalence of personal voice mailboxes, and business voicemail systems. a cost effective means by which to reach people directly, by voice.
Print, Mail, Coupon, & Magazine
Mail order: Customers respond by mailing a completed order form to the marketer. Mail order direct response has become more successful in recent years due to internet exposure.
Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use.
Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers.